Our client, an IT company based in Limassol, is looking to recruit a creative self-starter that feels comfortable in cross functional roles working alongside other marketers, sales and leadership to strategize and execute targeted integrated marketing campaigns, leveraging a wide array of tactics in the marketing mix to drive revenue. Reporting to the Product Manager, the Campaign Manager will be responsible for the scheduling, creation, execution, monitoring, testing and analysis of the email campaigns of new verticals (funnels) across proprietary platform and multiple partners.
Creating, managing and executing marketing strategy for new verticals with the express goal of accelerating the sales funnel and driving revenue
Organising the proper A/B testing of new offers and email templates in order to establish the conversion on the new verticals
Support email marketing program in executing email communications to support partner products and promotional offers
Assure accuracy of all campaigns (audit creative, promo messaging, links, legal, setup, etc.)
Analyze campaign metrics, provide insight and recommendations, and report on performance
Help achieve forecasted performance of email marketing channel through optimization and testing
Daily monitoring of campaign and delivery performance
Log and monitor web development bugs affecting the email marketing program to ensure they are addressed in a timely manner
Other duties as assigned
Account-based digital marketing experience (3+ years)
Experience with A/B testing and experimental designs
Understanding of current Big Data/database technologies, relevant industry trends and competitive landscape
Understanding of CAN-SPAM and email best practices
Familiarity with Web analytics
Excellent written and verbal communication skills in English (Russian would be an advanage)
Experience with email marketing is a big plus
Excellent planning, organization and time management skills
Strong team player with a positive attitude
Comfortable and able to track multiple projects simultaneously
Strong attention to detail
Ability to operate under pressure and meet deadlines
The company values people who have a sense of urgency and excitement, who demonstrate insight and creativity, and thrive in an environment of change and challenge.
The working hours are from 09.00 – 18.00 with one hour lunch break.